Marketing portafolio

Chantal Jauffred - Full educational program

Chantal Jauffred is an incredible Yoga teacher, certified Senior II in Iyengar Yoga, with years of experience, disciplined, with hundreds of written articles and programs. The goal of the project was to convert existing content into a structured digital product and prepare it for distribution through a content-driven launch. This included building a system that connected long-form content with scalable formats across video, email, and social platforms.

The strategy centered on content repurposing and distribution. Articles were transformed into a book and educational program, supported by video classes, downloadable resources, and email templates. This created a cohesive content ecosystem designed to engage the audience, support communication, and prepare for a structured launch.

Key actions

• Co-wrote and structured the book

• Developed the educational program and content flow

• Produced video content (pre-recorded classes), repurposed into reels; product creation.

• Created supporting materials (PDFs and downloadable resources)

• Developed email templates and supported campaign communication for launch.

• Organized content for digital distribution.

Content system used for the book

As part of the Yoga bundle, we created a series of videos with some of the programs for levels 1 and 2 in order to encourage new clients.

Articles

Book

Video course

Audience campaign: engagement activieties

Articles

Bundles

freebiees

Email briefs

Social media

Free
Masterclass

Focus

The underlying objectives are two: The academic purpose of the book is to consolidate a method over more than 30 years. The Business objective is to engage new online students. A book is a niche object, but Iyengar Yoga is one of the most scientific branches of yoga studies. Chantal is looking for committed students and teachers.

Chantal's Nutrition Program

Chantal is a certified Health Coach with extensive experience in nutrition programs. For this program, we developed a structured content system to improve delivery, reduce repetitive tasks, and support ongoing marketing efforts.

Strategy
The approach was to create scalable and reusable content that could function both as part of the program and as promotional material.

• We developed pre-recorded sessions to standardize introductory lessons and reduce repetition of sessions in each program.

• Created clear, easy-to-understand written content (recipes, guides, cheat sheets) as the diet is very specific and difficult to understand at the beginning.

• Structured content for consistency and accessibility across the program, so the information in each session was of the same quality.

After the program

• Repurposed program content into social media assets as part of the campaign for the next program.

• Used the same content across program delivery and marketing channels, especially social media and website.

• After the program, leveraged testimonials, photos, and participant recipes to create engaging content and build trust with new clients

Prerecorded content used in program and social media

Testimony article in www.chantaljauffred.com

Bip Bip Radio

Independent streaming radio platform featuring curated DJ sessions and a growing online community.

Key Actions

• Created and launched the platform.

• Created brand identity and language.

• Produced and published audiovisual content.

• Managed communication and promotion.

• Coordinated collaborations with DJs.

• Built and maintained an engaged community.

Content system

Recorded

Content

Live sessions

Social media

Community

Articles

Bip Bip Radio was created as a community-driven music platform after COVID, starting in Guadalajara and expanding organically to other cities through collaborations with artists and collectives. Growth has been driven by consistent content in the form of live DJ sessions, supported by social media distribution and word-of-mouth within the music scene.

The project focuses on building an engaged audience through participation and shared networks, using content and collaboration as primary growth drivers. Monetization comes through events, merchandise, and occasional sponsorships, with a long-term goal of integrating local businesses into the ecosystem to support artists and community initiatives.

Focus

Bip Bip Radio’s goal is to build a sustainable community that continues to grow beyond the project itself. The strategy focuses on consistent content, artist collaboration, and active participation, using social interaction and shared networks to expand reach and strengthen the local music ecosystem.

Bip Bip marketing strategy

Washi Hana & Inés Pacheco in Dolor Local (Art fair)

Kashmira in Pardo Club

Dante Sin DT33 (LA collective)

Metachromatic (Live set)

Butchershop – Internal Content & Podcast

The goal of the internal content initiative was to strengthen company culture and engagement by creating space for storytelling and shared knowledge. We took this amazing format from the BBC's Desert Island Discs, and through interviews and stories that music brings, with team members and leadership, we focused on documenting experiences, projects, and perspectives across the organization, as the company worked mostly remote was a great way to connect.

The strategy relied on podcast content as a central format to make internal communication more accessible and engaging. By producing and distributing narrative-driven audio content, the initiative supported connection across teams, reinforced company identity, and encouraged participation within the organization.