Marketing portafolio
I develop and execute content systems across audio, video, and digital platforms. My work focuses on turning ideas into structured content aligned with the brand, distributing it effectively, and building audience engagement through consistency.
I tend to work through full cycles of content, from developing ideas, creating and repurposing content, organizing materials and distributing them across social media platforms, to engaging with audiences and supporting the community.
My Marketing Skillset
Content & Production
Audio, video, podcast production and editing
Distribution
Social media platforms, publishing workflows, YouTube, and e-mail.
Organization
Content structuring and asset management (Google Drive)
Marketing Support
Email templates, campaign content development, basic performance tracking, and community follow-up.
Chantal Jauffred - Full educational program
What it is
Development of a structured educational program based on Chantal’s existing content (articles and teaching materials)
Creation of a digital product (book + course) prepared for a content-driven launch
Design of a content system connecting long-form content with scalable formats
How it was developed
Transformed written articles into a structured book and curriculum
Developed the program flow and content architecture
Produced pre-recorded video classes to support the course
Created downloadable materials (PDFs, guides, resources)
Built email templates and supported campaign communication
Organized content into a cohesive system for distribution and future launch
Channels & formats used
Long-form content: articles → book
Video: pre-recorded classes
Email: templates and campaign communication
Digital assets: PDFs, guides, downloadable materials
Social media: repurposed content for visibility and engagement
Key actions
Co-wrote and structured the book
Developed the educational program and content flow
Produced video content (pre-recorded classes), repurposed into reels; product creation.
Created supporting materials (PDFs and downloadable resources)
Developed email templates and supported campaign communication for launch.
Organized content for digital distribution.
Content system used for the book
As part of the Yoga bundle, we created a series of videos with some of the programs for levels 1 and 2 in order to encourage new clients.
Articles
Book
Video course
Audience campaign: engagement activities
Articles
Bundles
freebiees
Email briefs
Social media
Free
Masterclass
Focus
The underlying objectives are two: The academic purpose of the book is to consolidate a method over more than 30 years. The Business objective is to engage new online students. A book is a niche object, but Iyengar Yoga is one of the most scientific branches of yoga studies. Chantal is looking for committed students and teachers.
Chantal's Nutrition Program
Chantal is a certified Health Coach with extensive experience in nutrition programs. For this program, we developed a structured content system to improve delivery, reduce repetitive tasks, and support ongoing marketing efforts.
Strategy
The approach was to create scalable and reusable content that could function both as part of the program and as promotional material.
We developed pre-recorded sessions to standardize introductory lessons and reduce repetition of sessions in each program.
Created clear, easy-to-understand written content (recipes, guides, cheat sheets) as the diet is very specific and difficult to understand at the beginning.
Structured content for consistency and accessibility across the program, so the information in each session was of the same quality.
After the program
Repurposed program content into social media assets as part of the campaign for the next program.
Used the same content across program delivery and marketing channels, especially social media and website.
After the program, leveraged testimonials, photos, and participant recipes to create engaging content and build trust with new clients
Prerecorded content used in program and social media
Testimony article in www.chantaljauffred.com
Chantal Jauffred YouTube Performance (2023 – Present)
Key Metrics
Click-through rate (CTR): 3.77%
Average view duration: 2:10 (130 seconds)
Average percentage viewed: 24.24%
Net subscribers: +495
Insights
The YouTube channel shows steady and consistent growth, with clear opportunities for improvement in thumbnail design and video structure, as reflected in audience retention metrics.
Videos where content structure, editing, and packaging were more intentionally developed (titles, thumbnails, pacing) performed better, indicating that optimization in these areas has a direct impact on engagement and watch time.
Video Performance Insight improvement
A recent video where improvements were made, especially script, structure, and use of stock material, created a more engaging video with higher view duration:
Views: 135 (above the typical range of 70–110)
Average view duration: 3:02 (significantly higher than usual 0:47–1:08)
Average percentage viewed: 37.97%
CTR: 1.55% (below typical 1.7%–2.7%)
Subscribers gained: +4
This video achieved higher watch time and engagement despite a lower CTR, indicating that once users clicked the content retained attention more effectively than usual.
Cross-platform content performance
A video about not using soap was repurposed for TikTok, where it reached over 240K views and 2,000+ followers. On YouTube, the same content performed below average in views, but showed higher CTR and strong retention (64%), indicating effective content and packaging.
This suggests that the topic, a relatable daily habit like bathing, provides value and starts discussion, combined with a short, fast-paced format (under 2 minutes), resonated well with audiences, particularly on TikTok, where this type of content is favored.
Conversion
Generally speaking, Chantal’s online presence has supported the development of her brand after COVID, transitioning from a physical studio to a fully online model. This shift enabled her to expand her reach, structure her content, and convert her audience into clients through digital programs, courses, and ongoing communication.
Bip Bip Radio
Independent streaming radio platform featuring curated DJ sessions and a growing online community.
Key Actions
Created and launched the platform.
Created brand identity and language.
Produced and published audiovisual content.
Managed communication and promotion.
Coordinated collaborations with DJs.
Built and maintained an engaged community.
Content system
Recorded
Content
Live sessions
Social media
Community
Articles
Bip Bip Radio was created as a community-driven music platform after COVID, starting in Guadalajara and expanding organically to other cities through collaborations with artists and collectives. Growth has been driven by consistent content in the form of live DJ sessions, supported by social media distribution and word-of-mouth within the music scene.
The project focuses on building an engaged audience through participation and shared networks, using content and collaboration as primary growth drivers. Monetization comes through events, merchandise, and occasional sponsorships, with a long-term goal of integrating local businesses into the ecosystem to support artists and community initiatives.
Focus
Bip Bip Radio’s goal is to build a sustainable community that continues to grow beyond the project itself. The strategy focuses on consistent content, artist collaboration, and active participation, using social interaction and shared networks to expand reach and strengthen the local music ecosystem.
Bip Bip marketing strategy
Washi Hana & Inés Pacheco in Dolor Local (Art fair)
Kashmira in Pardo Club
Dante Sin DT33 (LA collective)
Metachromatic (Live set)
Bip Bip Radio – YouTube
Metrics (Since Launch)
Subscribers: +251
Total views: 41,409
CTR: 2.21%
Avg. view duration: 3:36
Avg. % viewed: 6.24%
The channel shows consistency and a steady growth with a good average duration, indicating that listeners are engaging with the content even if they don't finish listening to the session. The lower completion rate is due to long format (over 45 minutes), but that is the nature of the videos.
Bip Bip Radio – Instagram
Metrics
Total views: 481K
Interactions: 7K
Followers: +900
Instagram functions as the main discovery channel, driving reach and engagement through short-form content. The high number of views and interactions reflects a strong audience response and supports community growth around the platform. There is an area for improvement, as it has a growing audience that engages with the content.
Butchershop – Internal Content & Podcast
The goal of the internal content initiative was to strengthen company culture and engagement by creating space for storytelling and shared knowledge. We took this amazing format from the BBC's Desert Island Discs, and through interviews and stories that music brings, with team members and leadership, we focused on documenting experiences, projects, and perspectives across the organization, as the company worked mostly remote was a great way to connect.
The strategy relied on podcast content as a central format to make internal communication more accessible and engaging. By producing and distributing narrative-driven audio content, the initiative supported connection across teams, reinforced company identity, and encouraged participation within the organization.
The internal podcast achieved strong engagement across the company, becoming a recurring topic of conversation among team members. While no formal metrics were tracked, adoption and impact were reflected in active listening, internal discussions, and continued participation.
Fungiestrategia – Website & Content
Fungiestrategia.com is a company that provides technical consulting in industrial mushroom production. I developed the website and digital presence, focusing on clearly communicating their services and educational offerings.
Key Actions
Designed and built the website (structure, visuals, and copy).
Defined branding and refined existing logos.
Created video and photo content.
Helped structure Instagram and LinkedIn profiles.
Prepared content for a client pitch.
Channels we used
Website · Instagram · LinkedIn · Video for academic purposes
Outcome
The project was used to pitch a company and led to delivering courses and consulting services directly to that client.